How much does digital marketing cost for a small business in Canada?

How much should I spend on marketing?

The question every small business owner asked themselves. Understanding the cost of marketing services is essential for budgeting and planning your marketing strategy. We’ve analyzed the average marketing agencies’ prices for online advertising services in Vancouver, Montreal, Toronto and Calgary to present you a concise breakdown:

1. Web Design and Development

A well-designed website is critical for any digital marketing strategy. The cost for web design and development in Canada varies significantly. Custom websites can cost between $5,000 and $15,000, while template-based websites may cost between $500 and $1,000. Ongoing website maintenance can range from $50 to $2,000 per month.

2. Search Engine Optimization (SEO)

SEO is crucial for improving your website's visibility in search engine results. The average monthly cost for SEO services in Canada ranges from $500 to $15,000. The cost varies based on the project's complexity, the competitive landscape, and the desired outcomes.

3. Pay-Per-Click (PPC) Advertising

PPC campaigns provide immediate results through paid ads. In Canada, PPC advertising costs typically range from $100 to $10,000 per month. Agencies often charge a percentage of the ad spend, which usually falls between 15% and 30%.

4. Social Media Marketing

Social media marketing involves creating and managing content on platforms like Facebook, Instagram, LinkedIn, and Twitter. The cost for social media marketing services in Canada can range from $1,000 to $7,000 per month.

5. Content Marketing

Content marketing focuses on creating valuable and relevant content. The cost for content marketing services in Canada typically ranges from $500 to $5,000 per month depending on complexity and editing hours spent.

6. Video Marketing

Video marketing is popular for its ability to engage and convert audiences. The cost for creating video content can range from $1,000 to $10,000 per video.

7. Email Marketing

Email marketing involves sending targeted emails to promote products, services, or content. The cost for email marketing services can range from $300 to $2,500 per month.

Knowing the average costs and what each service entails, you can get a better understanding of how to plan your marketing budget to the most effective strategies for your business.

Let’s grow together! Email us for a free marketing consultation, we're here to help you achieve your business goals.